Abstract
The article is focused on crisis communication in the sports sector. It deals with various types of crisis situations that may occur in sport, and presents recommended procedures and steps for crisis management and planning.
It also focuses on crisis communication strategies and the resulting rules and procedures for communication, especially with the mass media. The article is processed as a theoretical literature review with some own practical knowledge of the sports environment.
It provides a comprehensive view of important starting points for crisis situations and subsequent crisis communication, which sports organizations often have to deal with.