Abstract
The text deals with persuasive means in let's play videos on YouTube focused on Minecraft videogame, which are used in commercial parts of the videos. Advertising in let's play videos is usually in form of pointing out the youtuber's merch, paid partnership (barter) employed in reviews, unboxing videos, studio tours etc.
Language means used for the purpose of persuasion are very similar to the description of the game process itself, we recognize the effort to make advertising merge with the surrounding text as much as possible. Among the frequently used means let us highlight anglicisms, sociolectisms, common Czech means, intensifiers, exclamations, interjections or being on first-name terms.