Abstract
The term Big Data appeared in the 1990s and has been present in the media sphere ever since, along with other terms from the field of computer technology. Big Data is no longer the buzzword it used to be, but the topic of Big Data is still interesting for research, especially in the humanities.
The rapidity of technology development often exceeds knowledge of humanities in general and legislative or ethical understanding in particular. This raises a number of ethical issues such as privacy breaches, data misuse, risk of human rights violations, and continued discrimination against disadvantaged groups.
The peculiarity of working with Big Data in these respects is that the computer processing of large volumes of data is often presented as an objective approach that lacks the so -called "human factor". The aim of this paper is to show why this is more complicated.