Olga Dontcheva-Navratilova, Martin Adam, Renata Povolná, Radek Vogel (2020). Persuasion in Specialised Discourses
Abstrakt
The monograph Persuasion in Specialised Discourses by Olga Dontcheva-Navratilova and colleagues deals with language conveying persuasion. The point of departure for the study is the observation that the nature of persuasive language is invariably shaped by its context of use, specifically by the type of discourse and cultural background. Hence the authors compare the language of persuasion from two complementary viewpoints: the discourse/genre perspective (how is persuasion conveyed in different specialised discourses, each represented by a selected genre?) is complemented by a cross-linguistic perspective (what is the difference between English and
Czech linguistic and rhetorical means of persuasion?). Additionally, the authors address the overarching question of what common features of persuasive language can be found across both the genre and cross-linguistic dimensions. Given their intercultural approach, cultural differences are expected to occur between the two lingustic communities; yet, by contrast, some of these differences may become obscured due to the global spread of English and the influence of Anglophone writing practices, as can be testified in acad