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Is buying followers on social media the way to success? No way, except by way of multi-million dollar fines!

Publication at Faculty of Law |
2022

Abstract

Promotion through an account with purchased followers or likes has legal consequences that should not be ignored, which we discuss in this post. Thus, if you come across someone who is basking in the glory of social media fame solely as a result of buying followers, you will already know how to proceed.

In addition, this article should also be a memento for those who are thinking of collaborating with influencers, as well as for those who would be tempted by the vision of easy success guaranteed by buying followers on a social network.