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At the Illuminated Crossroads: The Mirroring of the City and FIlm as Advertising Strategy

Publication at Faculty of Arts |
2022

Abstract

The study focuses on the relationship between the city and the moving image, or film. It is precisely the medium of film which, thanks to its properties (moving image, visual, not necessarily narrative, heterogeneous, fragmentary and with the possibility of simultaneity, but at the same time synthetic) is the only one capable of fully harmonizing with the acceleration of the modern city, and vice versa - it is precisely the modern city , in our case Prague, which provides many visual attractions for the film camera.