North at the tip of the tongue. Transtext analysis of the German-language Bratislava press 1920-1938.
Abstract
The presented monograph maps the way in which the European North was portrayed in the German-language periodical press published in Bratislava in the years 1920-1938, using the tools of discourse linguistics. In context of the interwar period, which the examined articles frame, more precisely the period of the twenties of the last century up to 1938, which frames the last of the analyzed texts, acquires Scandinavia in the new through the mass media of print, the contours of the modern space and the perspective welfare model at the given time, which, however, was fully realized only after the Second World War.
Analyzed texts, relatively narrow in terms of time, language and topic defined, they demonstrably participated in various contemporary discourses. Through the channel of mass media and the urban genre of feuilleton, they were mainly part of the modernization discourse, but also the discourse on racial purity, the National Socialist discourse and, finally, the general discourse about the North, which is mainly in the German-speaking area since the days of the travels of Wilhelm II. to Norway and transformed the search for ancient Germanic roots into today's positive heteroimage of Scandinavia.