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Nudging:towards Health

Publication at Faculty of Social Sciences |
2023

Abstract

The study of nudges and nudging is a relatively new field. At its core are the many factors that influence human behavior. A nudge is successful when it influences an individual to voluntarily

(i.e., without coercion) change his or her behavior, with the result that the "nudge" benefits both the individual and society as a whole. Our analysis of nudging was focused on health issues (primarily obesitology and diabetology).