Abstrakt
Background: Aesthetic procedures is currently a popular medical specialty in societies. Despite the expansion of this medical specialty, more research attention needs to be paid to mapping the perception and acceptance of these procedures by Czech society. Therefore, this study aims to survey the perception of the aesthetic procedures by the society in the Czech Republic with the help of the SHARE survey.
Methods: The research results are based on a secondary analysis of data from SHARE Waves 81-
Czech drop off in the population aged 50+.
Preliminary results: According to a representative survey of the Czech population over 50, over 50 % of women use anti-ageing cosmetics (but "only" 7 % of men of the same age). 7 % of respondents have undergone invasive surgical procedures. The declared most frequent (potential) reason is "doctor's recommendation", indicating the respondents' high trust in the medical profession and the role of expert knowledge. The second declared reason is "own feeling and the need to rejuvenate" (internalized ageism), cited by almost 40 % of women but only 19 % of men. The same gender differences exist when the procedure is prompted by reactions (pressures) from the social environment: women are almost twice as likely to be exposed to such suggestions or comments (14 % vs. 8 %).