Abstract
High school and college students frequently cite various media products such as movies, TV shows, television commercials in diverse communication situations, primarily as a means of aligning themselves with their social group. Their quotes often incorporate elements of irony, humor, linguistic playfulness, and creativity.
We reflect effort towards original expression highlighting the author's personal stylization or image. Our particular emphasis is on recent media texts identified during a partial survey conducted among high school and college students in the year 2023.
We analyze several currently cited pretexts which often lean towards viral videos circulating on the internet. We concentrate on the creation of citations, their original context within the pretext, and how they are perceived and interpreted by our respondents as part of the research.