Abstract
High school and college students cite various media products (such as movies, TV shows, television commercials) in different communication situations, especially as a means of identifying with their social group. Their quotes often contain irony, humor, linguistic playfulness, creativity.
We rocognize effort towards original expression, which emphasizes the author's stylization or image. We primarily examine these quotes in terms of their media source and function in communication situations (most commonly phatic, aesthetic, but also expressive or directive).
We focus particularly on new media texts that we captured as part of a partial survey among college students in the year 2023. We observe shifts in the used source pretexts compared to previous decades and other trends (such as a tendency towards vulgarization).
While in previous years, many cited sources included advertisements and films perceived as traditional or family-oriented, current cited pretexts often lean towards viral videos circulating on the internet.