Publication at Faculty of Law |
2023
Abstract
Reviews of various entrepreneurs and their establishments on various servers, such as Google, Firmy.cz, but also Booking.com or ZnámýLékař.cz, are crucial both for (potential) customers and for the entrepreneurs themselves. This is because consumers and other customers form an image of entrepreneurs and their goods and services based on them.
Businesses in turn use reviews to attract or discourage new or existing customers. False (or at least distorted) negative reviews, whether by unfriendly competitors or angry customers, pose a significant (and at first sight difficult to solve) problem for businesses.
The subject of this paper is a reflection on the means that the law provides for effective protection against such reviews.