Changes in promotion of artificial fertilizers in the context of business interests of the family firm A. Schram
Abstrakt
The aim of this paper is to map how the promotion and advertisement of fertilization developed from the early 19th century till the end of the interwar period. It tracks examples of individual types of media used for advertising and tries to analyze the ways in which they communicated to the consumer.
Particular emphasis is placed on the motivation of actors, that is how the business interest of the manufacturers shaped the form, type of media, language, and later psychological aspect of advertising. To illustrate the described changes on a particular example, the paper simultaneously tracks the evolution of superphosphate market as it was the dominant fertilizer throughout the period, along with the history of the family firm A.
Schram and the ways in which its relationship toward advertisement has evolved