Improving the Quality of Tourism Facilities and Infrastructure to Increase Revisiting Intention: A Case Study of Gunung Pancar Sentul
Abstrakt
Tourists in the modern era prioritize travel experience, hoping that the travel experience they experience will be different from previous travel experiences and cannot be found in other tourist destinations. A positive experience will have a good impact on tourists, namely the emergence of an intention to visit again and ultimately tourists will make a return visit.
This research aims to answer the question whether tourists who have visited Gunung Pancar have a revisit intention, recommendation intention, and promotion intention. This is a qualitative research with a case study approach. The data collection technique uses semi-structured interviews with domestic and international tourists. This classification is intended to obtain an overview whether there are differences in the perceptions of domestic tourists and international tourists, and whether local or international tourists have a revisit intention to Gunung Pancar.The results of this study indicate that the quality of tourism objects around Gunung Pancar still needs to be improved in terms of the facilities, infrastructure as well as the human resources.