Abstract
The study deals with the way national sites of memory behave vis-a-vis con-nective turn. It observes changes in the culture of remembrance associated with the rise of mass and digital media as well as effects of these chang-es, using the case of digital image of Babiččino údolí (the Grandmother's Valley) on Instagram, Google Maps, and Trip Advisor. It is theoretically based on the work of Andrew Hoskins and Sharon Macdonald. Babiččino údolí is an important site of memory of the Czech national identity - it is associated with a prominent figure of the Czech National Revival, writer Božena Němcová, and her magnum opus Babička.
The study examines the commodification elements of the history of Babiččino údolí, which boost the impression of authenticity of the site of memory in a digital environ-ment. It describes how commodification of history promotes the authentic-ity of Babiččino údolí as a romantic literary landscape of memory.
However, it also shows that in some situations, the commodification of history leads to the loss of this primary authenticity and its replacement by a second-ary authenticity of a photogenic tourist destination. Thus, the assumption that digital media weaken national frames of memory is not valid.
National identity prevails as the reason for visiting Babiččino údolí in the environ-ment of digital platforms, yet the operation principles of these platforms cause this place to be modified into a tourist destination.