Study originated within a project ?Unified system of audiovisual production classification according to age borders?, which was based on the assignment from Ministry of Culture CR and examined in the Centre for media studies in Faculty of Social Studies of Charles University in Prague (the main solver J. Jirak).
It was focused on the psychological aspects verifying the applicability of the Dutch audiovisual production classification system of NICAM institute under our conditions. A suggestion of the ?unified classification system of audiovisual products labeling within the regulation of its own activities irrespective of the form of broadcasting and in accord with functional systems in EU? should be the outcome.