Abstract
For the last thirty years, celebritization of politicians began to be one of the most interesting themes in western sociology and cultural studies, because it is closely associated with the question of legitimacy of elected representatives in post/modern democracy. In scholarly discussions, one of the processes treated to be subordinated to the celebritization process is the personalization of politicians, which is usually thought as one of its indicators or manifestations.
This paper tries to demonstrate, that this merging of two categories - celebritization and personalization - is mistaken, because in spite of their mutual relation, both of them have diverse sources, manifestations, as well as different consequences for the problem of legitimacy.