Publication at Faculty of Social Sciences |
2010
Abstract
Paper recounts the roots and principles of the method of reason analysis. This is an analysis of the individual reasons and motives behind the process of decision-making.
This decision may be a serious life decision, or smaller individual decisions. The method looks for and proposes an actual “tree” of questions, an “accounting scheme”.
In the end, it groups the responses into classes and types according to their similarity and differences between them. The advantage of reason analysis is in deeper understanding of the underlying dynamics of grouped cases and therefore more precise estimation of the individual effects in decision-making problems.